Beko Biko
This academically inspired project imagines a mythical society rooted in the Japanese legend of the Yamabiko.
The visual identity refers to a modernization of the overused classical Asian calligraphic stylistics and transforms it. Adding a dynamic element, it also includes materials designed for a karaoke bar and event space, reflecting the society's celebration of mimicking and echoing, much like the Yamabiko spirit itself.
Recruitment PostcardsMembers of Beko Biko revere the mountain echoes as carriers of nature’s wisdom, interpreting them as metaphysical messages that inspire humanity to heal the Earth and achieve harmony. To them, these echoes—along with the whispers of winds and rustling leaves—hold the "voices" of nature, urging people to become stewards of the natural world, fostering a deeper connection between humans and the environment. Karaoke Screen AnimationBrandguide Process
Song Menu (Adorned with secret message.)
LogotypeIllustrationsMember Guide Book and Case